In the past, all you really needed was to launch a blog and readers would organically come across your content. Nowadays, things changed. There are over 1.7 billion sites that compete for search engine attention. As a result, it is vital for any website to use SEO strategies so that traffic is gained. Fortunately, there are several techniques that can be used to both grow newly launched blogs. The following proven SEO strategies highlighted below will definitely skyrocket your traffic.
Optimizing The Architecture Of your Website
The best website architecture is the one that is optimized for search engines. This means that when a search engine crawler comes in to categorize and index your content, it will find everything easily. To conduct a technical audit of your site, use an SEO crawler to help you find critical errors on your site and better optimize it for search.
For any website it is vital to structure all:
- Tags
- Categories
- Internal links
There has to be a relationship between topics and posts. When you optimize site architecture, authority and credibility are established in the eyes of search engine crawler bots. You facilitate traffic and discovery as you make it easier for robots to understand your content.
Targeting Content With A Keyword Focus
It is vital to conduct keyword research when creating your content strategy. You want to basically target only those topics that the audience is actually searching for. All keywords need to be naturally incorporated so that search engines see you try to offer solutions to problems searchers might have.
Always look at the sites of your competition to get inspired. This can let you discover reader intent and even pain points. Discovery is always driven by the action of matching content to demand.
Enhancing On-Page SEO Elements
Modern SEO optimization goes beyond content by ensuring that all on-page elements are reinforcing relevancy signals. Clicks are entitled by highly compelling meta descriptions and page titles. Also, structured data and image alt texts will improve web page findability. Engagement can be boosted with formatting, media, and headers. Basically, you want to solidify all your pages as valuable resources for visitors.
Building High-Quality SEO Backlinks
When you earn backlinks from the reputable industry sites, search engines see it as experts vouching the authority you have. Ethical SEO link-building strategies automatically expand your reach. This can be done through partnerships, influencer mentions, interviews, and guest posts.
Always try to compel potential publishers by pitching only unique value propositions. Focus on the content you offer instead of the backlink you get and never sacrifice quality for a backlink, even if you are sending content for a guest post.
Encouraging Social Shares
Social shares used to be direct search engine ranking factors but they are no longer considered for this purpose. However, they still help as they boost brand visibility. Encourage your visitors to share your posts. You can do this through natively integrated buttons (social media share buttons), headline formulations, and strong call to actions.
When your content is shared, it reaches new audiences. This increases referral traffic and might even lead to a viral effect.
Improving Site Load Speed
It is much easier to keep your visitors engaged when the pages they visit load fast. As a result, on-page SEO now includes loading speed optimization, behavioral factors and performance in general. This is done by optimizing images, compressing rarely-used files, minimizing HTTP requests, and implementing page caching. Using a CDN (content delivery network) is a must-do and sites have to migrate to faster hosting. Faster speeds are also facilitated by eliminating broken links and minimizing page redirects.
Producing Long-Form Content
Long-form, in-depth content engages readers and ranks higher in search engines. As a result, SEO content marketing campaigns focus on creating guides and longer content of over 2,000 words. Preferably, this should be done around those topics that lack an extensive coverage. The goal is always to become a resource of useful information. If you do this, search engines will be happy to recommend your content.
Repurposing And Refreshing Content
You cannot simply publish evergreen content and expect it to always rank. Content managers need to breathe new life into all outdated evergreen content. This is done through refreshes and revises. Also, thin posts can be expanded into deeper dives with the purpose of increasing time on site. But remember about SEO optimization: videos, visual content, infographics should be optimized so that people can find them on Google. That is how you obtain newfound relevance.
At the end of the day, it is important to remember that SEO is an ongoing effort. You need continual work. Every single technique presented above will offer powerful results and will dramatically increase traffic, if done right.