HomeDigital MarketingWhat Is Content Syndication & How to Do It ?

What Is Content Syndication & How to Do It ?




Content syndication is a republishing mechanism for broader distribution and readership of online material on third-party sites like Medium, Quora, LinkedIn, etc.

You’ve been working a lot to develop quality content. On your social media pages, you have written on your blog and made sure it is search engine friendly.

Yet you don’t want the views and subscribers where you want them to be.

If it’s a reassurance, realize that having traffic is a growing issue for most marketers. And although there are many ways to get those numbers up, it stands out because content syndication is cost-effective and helps you increase brand awareness and improves SEO performance.

Of course, that’s if you do it correctly. Otherwise, you risk your material being overshadowed by other publications. Therefore, you may harm your SEO results by selecting the wrong website.

At this point, you may wonder — how do you best use this technique, and how do I avoid the inconveniences?

In this blog post, I’ll show you the best practices for content syndication.

But first, let’s think about what content syndication is (and not).

What is Content Syndication?

Content Syndication means the republishing on one or more different websites of the same piece of content – an article, a video, an infographic, etc. Large and small publications like to syndicate content as it allows them to offer their readers new knowledge. The original authors also benefit from this practice because it takes their brand before a new audience. It’s a draw. It’s a win-win.

It is important to remember that while it may look identical, content syndication is not the same as blogging for visitors. A guest post is a brand new material, explicitly written for a single publication. Syndicated content takes the same content literally and publishes it on other sites with permission.

From a reader ‘s viewpoint, one may tell whether an article is unionized, not a guest post since the source is typically listed on the website. Publications usually mark the syndicated piece with such a text:

“Originally, this article was published in [Urgent Publication + Link].”


“This article has been published with permission in [Original publication + Link].”

It is an important note, not only to remember the original author but also to prevent repeated material problems.

Syndication of Content and SEO

Google doesn’t like duplicate content, as you probably know, though it does not explicitly penalize a website for duplicate content, but will also not help with its SEO results.

The good thing is that synchronized content is not equivalent to duplicate material. Even Google says that it is Okay to combine content, as long as you do it carefully and make it clear that what you see is a syndicated item for search engines and readers. You can do so by referring back to the original article and preferably by creating a canonical connection to the third-party publication.

The way the canonical link is added usually depends on the release. If the process is not simple, it’s worth talking to the editor right from the start.

Moreover, let us not forget the references (links) that are included in the text. Again, each publication has its reference guidelines, so it is essential to review them with the editor before a relationship is formed. 

Furthermore, if you can link to your content, a syndicated item will drive reference traffic and boost organic traffic efficiency.

Scott Mathson, Auth0 Senior Web Strategy and SEO Manager, said: “with internal links you often move content from and equity via these links across platforms.” Signs from increased traffic through new and different referral networks and an improved backlink profile (whether followed or not) and other factors contribute to more search engines c.

Scott has seen how content syndication can affect (directly and indirectly) the SEO performance of a web site. In the past two years, he has used content syndication (including other tactics) to increase the website’s backlink profile from 200 K to over 4.4 million backlinks.

Now that the basics are covered, here is how to successfully syndicate content.

There are two ways to syndicate content-free or charged. The freeway ensures that you focus on the best magazines, services, and collaborations. The paid solution means that you use software to make your preferred content quicker in significant publications.

Data Syndication

Publish the new or best material on larger pages with more users and higher authority than yours.

Syndicate old content on websites with nearly the same following and authority as yours.

Post a significant post and later syndicate on your website, media, or LinkedIn.

Get websites that syndicate content naturally.

To view the information on major websites, use paid sites such as Outbrain and Taboola.

Here’s what you need to know about free and paid forms of content syndication.

Syndication of Online Content

You can syndicate the content for free in four main ways:

Content-Syndication Techniques

Publish the new or best material on larger pages with more users and higher authority than yours. You broaden your scope when you syndicate yourself to a more extensive publication. Because readers can use the entire material directly on a third party website, however, there is little reason for them to search out the source. Just a small proportion of the readers will, therefore, visit your site. If your main aim is to increase the visibility of your brand, then it is the way to unionize significant publications.

Syndicate old content on websites with approximately the same audience and authority. You should consider sending material to smaller, more oriented outlets if you choose to concentrate on a targeted audience. Look preferably for publications with the same reputation and readership as your blog. You can also require more contextual connections so that you can connect back to the article’s page.

It’s a perfect way to let your followers explore more knowledge and create new content on your blog.

Post a significant post and later syndicate on your website, media, or LinkedIn. Sometimes it is worth publishing first on a large website because they could only be interested in fresh, original content. 

You can take your creative leadership to a broad audience that would not have reached your content otherwise. After that, you will be free to republish this article to your audience and social channels, depending on the publication. Basically, for your content buck, you get more bang.

Get websites that syndicate content naturally. When you take the title of a recent article and type it into Google, several small newspapers have taken it up. They usually publish an extract from the original work and refer to the source.

Here’s a case in point:

To make your blog more accessible, try creating a page on how to syndicate your posts—this UniverseToday. Com page “please steal our contents” is a perfect example of how to do it.

Then make sure that you optimize your syndication website.

Scott Mathson has told me: “Your syndication often relies on feeds and sit maps. So, take the time to concentrate on optimizing feeds, location maps, and other XML files on your website to ensure this is valid and in line with the guidelines for different publishing platforms.

Finally, offer a justification to syndicate the content in full or in part. For example, provide graphs, infographics, or diagrams that are easy to collect and syndicate.

“The provision in an infographic or slide deck of key statistics, tips, and takeaways from your content in a visual format can make your content more focused. Even if web sites don’t like to syndicate an entire item, they may still be able to share your visual content because it can supplement your existing piece and boost your involvement on their page,” said Sara McGuire, Content Lead

In this next segment, you can learn how to find publications that contain the contents of your rivals, which ones to pick and which to avoid.

How to find content partners

Many tools are available, including Ahrefs, SEMRush — just to name a few. You can search for content syndication opportunities in any website’s new backlinks.

Most likely, Google search is the most natural place to start. Check for articles that mention:

“Published originally in”

“Republished with permission.”

“Appeared initially on”

To narrow your search, add inurl:[domain] to your search for publications on your niche. Here is a real-life example of incoming blogs containing content:

  • Search for the ones you have when choosing publications:
  • Authority equivalent or more reliable than your blog
  • a readership close to that of your customer
  • Original articles canonical links

There are also outlets from which you will live. Eventually, publishing there could harm your brand and SEO results. Make sure you do not publish with:

  • Low authority
  • Outbound spammy ties
  • No specific guidelines for publishing

There are also outlets from which you will live. Eventually, publishing there could harm your brand and SEO results. Make sure you do not publish with:

  • Small authority
  • Outbound spammy ties
  • No specific guidelines for publishing

I have put together a list of websites to help you get started, where you can instantly syndicate content.

Content syndication services, sites, & networks

  1. Medium
  2. Quora
  3. LinkedIn
  4. Slide Share
  5. Reddit
  6. Tumblr
  7. Pinterest

Paid Content Syndication

The syndication of paid material is, well, when you pay for printing.

The most popular type of paying union has been around for some time. Big brands also partner directly with major publishers to bring their ads to a broad audience. Nevertheless, this tactic was not possible with a smaller budget for smaller brands.

Fortunately, tools such as Outbrain and Taboola are now available, which enable even smaller brands to appear on CNN, BBC, and The Guardian as recommended content.

You never saw these announcements before:

The way these channels operate is almost as much as any PPC initiative. A small budget, a cost per click, and a target audience can be set. The platform then offers readers your ad as a suggested article with a picture, a short title, and a link back to your website.

It is possibly worth noting here that there is no SEO authority on these connections. These are known by search engines and often by readers as “paid material.”

Whenever a reader clicks on one of these advertisements, a cost varies depending on the target audience and the campaign’s settings.

However, paid syndication is a much simpler way to include your material in significant publications. This is possibly the only way to get your content on websites such as CNN. Nonetheless, fees will not provide you with the same SEO and even brand recognition as free association.

In the end, content syndication is a great chance to meet a wider audience and probably turn them into leads. When you syndicate content from other publishers on your web site, you can deliver fresh and valuable content to your readers without asking them to leave your website to find it elsewhere.


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