What is SEO content?
SEO (search engine optimization) is the process of optimizing a website so people can find it via search engines such as Google, etc. Content is any information that exists on the web that can be consumed. And when you combine SEO and content, you get SEO content.
SEO content is content that is created to attract search engine traffic.
Why is your SEO content relevant?
When it comes to digital marketing, SEO is crucial and helps increase your website traffic, volume, and quality. It’s what makes your content stand out.
You need SEO to help your content be seen. But how does content help SEO?
Content is a foundation for entertainment, education, and information. Without content making your brand known and generating traffic to your website can be quite hard.
On the other hand, without SEO, even the best content can go under the radar. And internet users will not be able to find it on their search engines. SEO and content need each other, so let’s take a look at 6 ways to tweak your content and help SEO produce outstanding results.
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Research keywords
Keywords are words people type in search engines to find content. They are relevant because they are how you get discovered in the first place. Make sure you have a few keywords before you start writing.
You can start by finding out what kind of keywords people use and what they struggle with. Find out what your competitor’s audience struggle with to create content that will lead them to you.
You need a keyword relevant to your business but low in competition.
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Illustrate the story
People are visual creatures, so incorporating images to tweak your SEO content makes sense. Use images to attract new visitors and make your story more entertaining. They provide readers with a break from text and make them understand the content better.
You can use images to boost your SEO by adding ALT tags that describe the image using a few keywords.
Use your own images to avoid copyright and make sure they are mobile-friendly.
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Make sure your site is mobile-friendly
Studies show that almost 70% of Google searches come from mobile phones, so you want your website to be mobile-optimized.
You can take Google’s Mobile-Friendly Test to check if your website is mobile-friendly. This test measures how easily users can access and read the site on mobile devices. It offers suggestions for improvement too.
You should also consider placing the most relevant material on top, using mobile-optimized keywords, and creating compact content.
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Use Social Media
Almost everyone has social media, right?
Social media is a free and easy way to reach out to people. Many brands use Facebook, Instagram, and Twitter to promote their SEO content.
Creating social media ads and posts with powerful headlines and strong images will have you flooded with consumers.
If you want to bring attention to your brand, make sure you target your audience and post at least twice a week.
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Decrease Loading Time
The number one reason people exit a site is slow loading time, so a fast loading site is crucial. According to Google, the average human attention span is now shorter than ever, and slow loading time increases the odds of site visitors leaving.
So SEO ranking definitely depends on how fast your website is. To test the speed of your website, you can enter your domain on Google’s Page Speed Insight page. Auditive tools like Site Audit can also help you understand your website’s speed and how to improve it.
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Assess Your Analytics
Tracking the performance of your website can help you understand what your audience likes or dislikes. This is how you will create content everyone enjoys. For example, if a user spends more or less time on a page, it shows you what type of content they prefer.
It’s important to track your traffic sources. This shows you which sources bring traffic to your website and what to focus on for better results.
For example, if your website gets the most traffic on Twitter but not so much on Instagram, you can keep it up with your Twitter strategy and find a way to improve your Instagram strategy.
Final thoughts
SEO content is crucial for increasing visibility on search engines, and creating high-quality content will boost your SEO. There are many ways to tweak your content, so explore all your options. You just have to find what works for you and your brand.
If you wish to further educate yourself on this topic, there are many sources on the internet. You can also find many free or paid helpful apps depending on your desire. Technology is definitely on your side when it comes to perfecting your content. Lastly, the most important thing is to always keep your audience in mind. Stay true to your brand, and success is guaranteed.