There are numbers of SEO tools (eg. Ahrefs, Linkio, SEMrush, GSC etc.) available online that can help you to increase search ranking in Google and other search engines.
However, due to hundreds of tools on the internet, it’s difficult to choose the right ones. I have tested hundreds of tools and software and here I have compiled the best free SEO tools you can use. This way you can save your money, time and you don’t need to check every tool one by one but first let me explain what SEO is.
What is SEO?
SEO is search engine optimization. It is one of the most significant elements of digital marketing, involving the improvement of a website on a search engine.
Higher the rank of the website in the search engine, greater the likelihood of prospective audience clicking on them.
As per our research. The first website ranked on Google gets around 35% of clicks while a second website gets 15% of clicks and a link on the third position receives around 10% clicks.
How does SEO work?
There are around 200 Google search ranking factors but there are few main parts and the most important part involves around creating unique content.
Creating your site logically structured and mobile friendly comes under SEO.
A significant aspect of SEO is back-linking. It’s the eldest method that still is most relevant and is a part of SEO.
Methods mentioned above will help your website to rank higher in Search engines.
Here are the top 10 best SEO tools you should use in 2020
Google Search Console and Google Analytics
These two free tools from Google are not only powerful but compulsory to use. Google Analytics tells us about the traffic. From which country traffic is coming from, their behaviour, acquisition, conversation and much more.
Google Search Console provides information about indexing, a ranking of your website in Google search engine, crawl errors or any other type of error and much more.
To show better results, you can link up both tools. In this way, the average position, landing pages, impressions, clicks, click-through rate will be reported on Google analytics also.
I will suggest you to sign up for both tools and copy paste their code to make them work. For a couple of days use these tools and check their advantages.
SEO suite is used to monitor the performance of your website. Their tools are free and easy to use. Their tools like GZIP compression, link analyzers, Meta tag generator, and mobile-friendly test are very famous. You can take benefits from each tool to improve your website SEO.
Seo Suite has helped thousands of bloggers, business owners, webmasters and SEO professionals to improve their online presence.
You will find Seo Suite here : https://seosuite.net
SEM Rush is the paid tool and current favourite tool of SEO professionals. It provides solutions for SEO, PPC, competitive research, content and social media. Trusted by more than 3000000 marketers worldwide and many experts have claimed this tool helped them to increase conversion rate by 20%.
Besides accessing keyword ranking and change in rankings, this tool helps you to create opportunities to achieve better rankings.
The Domain Vs Domain feature offers you to compare your website to competitors. It provides an in-depth analysis which can help you to beat your competitor.
Their On-Page SEO Checker tool enables you to readily track your ratings and discover suggestions on how to enhance the efficiency of your website.
There is everything in this tool kit like SEO solutions, paid traffic, social media, content, PR solutions and lot more.
Writing quality and unique content is important. It’s one of the topmost factors Google uses while ranking website in search engine. Grammarly helps you to write the perfect content. It’s not an article rewriter but an online grammar checking, spell checking, and plagiarism detection platform.
Free version checks critical grammar and spelling mistakes while as paid version includes advanced checks for grammar, context, punctuation and sentence structure. Premium version also includes Vocabulary enhancement suggestions, Genre-specific writing style checks and plagiarism detector that checks more than 16 billion web pages.
If your website is operating on WordPress, then Yoast SEO is the most important plugin to install on your WordPress Website. You can use it to generate sitemaps, Meta tags and much more.
This plugin allows making your content SEO friendly. It provides you with an option to optimize your title, description, header, URL and much more.
Speed is the most essential factor when it comes to SEO. If your website is slow then most likely it will be dropped in ranking of search engines. Google algorithm and other search engine’s algorithm take speed issue very seriously.
Besides SEO, if you getting traffic from social media, email marketing or any other channel. And if your site takes more than 3 seconds to load then you can lose 50% of your traffic.
WP Rocket is an amazing WordPress plugin that comes with tons of option which helps to speed up your website. This plugin will improve the overall performance of your WordPress website. However, it’s a paid WordPress plugin which cost about $49 per site.
SEOquake is a free browser extension that provides you with key SEO metrics, SEO Audit etc. It’s specialized in pulling out the page data.
Some of the page data or metrics it shows are:
- Google index.
- Web archive age (domain age).
- SEM Rush rank.
- Alexa rank.
- The number of (external) links.
- And more.
The SEOquake toolbar comes in finding link opportunities and researching your competitors.
A seed keyword is a unique, 100% free tool and it helps to find valuable keywords.
Check out its working process below:
First, you need to create a scenario. Basically, you need to ask a question.
Example: “If you want to purchase SEO tool, what would you search for?”
After creating a scenario, it will generate a unique URL. You need to share that URL with as many people you can. They can be your social followers, email subscribers or any of your contacts.
Then, just wait.
When you get sufficient answers to your question. This means now you have a list of search terms from real-life internet users.
Bing Webmasters Tools
Bing is also a famous search engine and its webmaster’s tool can help you to rank higher in Bing. It’s not as famous as Google but I would recommend signing up and start using it. It almost works a similar way like Google webmaster or Google search console.
As I already mentioned content is the most important factor in SEO. Quality and unique content is the key to rank higher. It also helps to get a quality backlinks to your site. But keep in mind Google punishes websites which use duplicate content.
This is where Siteliner helps. It spots the content on your site which is duplicate. With Siteliner, not only you can scan your website for duplicate content but it also shows broken links, average page size, speed and a lot more.
It is by far the best tool available online which scans your website for duplicate content and shows the link of a website from where duplicate content is copied.
Finally, it’s up to you to fix all the bits together and execute a solid SEO plan. Getting traffic from a search engine is a goldmine because most converting traffic comes from search engines. The top 10 best SEO Tools I shared above will help you attain high rankings in 2020.