Before we start talking about using emojis in subject lines, we need to make sure of a few things.
Emojis should be consistent with our brand language and appropriate for our target audience.
Emojis in subject lines are unlikely to appeal to a middle-aged demographic marketing dental care products, and having one could impair your brand’s image. If you own an accessories business and your target demographic is millennials, on the other hand, you’ll have plenty of opportunities to use emojis.
What is the one thing you must do before sending an email with emojis? To see how it operates, test it on all email providers and mobile devices. This is something that cannot be overstated. You and your client don’t want to be given instead of.
To learn how emojis function in different email clients and devices, read this post and then test your emojis in Emojipedia to see how each symbol is rendered in different inboxes.
Say more with fewer words.
Depending on the devices and clients that your emails are viewed on, the viewable part of the subject line is limited to between 27 and 73 characters.
Emojis can be used to replace words and shorten subject lines so that they fit neatly into inboxes.
Start off with an emoji.
According to Litmus’ “The 2017 Email Client Market Share,” desktop opens an account for 17% of all email opens, webmail for 36%, and mobile for 47%.
Check to see if this is the case for your brand, and adjust your topic line length accordingly. To ensure that an emoji is visible, place it at the beginning of the subject line.
Selecting Emojis
It’s entertaining to experiment with unusual emoticons, especially when there are so many to choose from. However, statistics show that some of them are more popular than others, so it’s best to go with the safe bet.
Increase your brand’s visibility by using emojis.
How to write emails that sell even if they aren’t opened examines how a brand can benefit from being noticed in the inbox.
Even if your customers don’t read or open your email, including emoji in the subject line can help you stand out and raise brand recognition.
Emojis in the subject line isn’t the only way to go.
Using emojis in the body copy isn’t as groundbreaking as using them in subject lines because you have complete creative power within the email.
But, if we want to be consistent, we should not limit ourselves to using emojis in just subject titles. We should also use them in the email body to further capture their attention.
Emojis should only be used for exceptional occasions.
You must, however, be careful not to drain them. Emojis will lose their meaning if a customer becomes accustomed to seeing them in your correspondence.
It’s a good idea to keep them on hand in case there are any impending special events, promotions, or announcements. If your organization employs emojis in its subject lines, don’t forget to include a heart emoji for Valentine’s Day in your subject line.
Conclusion
As we can see, there are multiple instances where one might want to use emojis in their Emails. Depending on your target audience, brand, and image you want to portray, emojis can be used to convey a variety of meanings.
You can use them to enhance your message, break down a monotonous title, or replace certain words altogether. Whenever you choose to use them, be sure to know how exactly to use them.